✓ Do

• Let your character speak first; it is the sermon they actually attend
• Listen twice as much as you talk; find the question under the question
• Answer the size of the question: one warm sentence beats twelve links
• Say "I don't know, let me find out" and then actually find out
• Concede fair points; honesty is the whole brand
• Feed people; hospitality converts atmospheres
• Match their pace when interest appears; water the seed, don't flood it
• Keep du'a running for people by name; hearts are turned from above
• Leave every conversation warmer than you found it
• Play the long game; decades are normal and no case is closed

✗ Don't

• Don't debate to win; nobody is argued into love
• Don't firehose one question with a library
• Don't police anyone's lifestyle; you're a witness, not an inspector
• Don't bluff answers you don't have
• Don't insult what others hold sacred (Quran 6:108)
• Don't perform dawah online for an audience that already agrees
• Don't take rejection personally; Nuh preached 950 years
• Don't make family meals a mission field; be the evidence instead
• Don't chase the outcome; "your duty is only to convey clearly" (16:82)
• Don't forget: they will remember how you made them feel, not what you proved